Choosing the Right Size Wall Art for Your Space
“Choosing the right size print is one of the most common questions I hear, and getting it right transforms a room.
Get it wrong, and even the most powerful image can feel lost or overwhelming. Here’s how I think about it.”
Start with the wall, not the image
Before you fall in love with a print, measure your wall. A good rule of thumb from interior designers: your artwork should occupy 60–75% of the available wall space. A print that's too small on a large wall creates visual timidity; it shrinks the room and diminishes the work. A bold, well-scaled print anchors the space and draws the eye immediately.
In most homes, people choose prints that are smaller than they should. A larger print feels calmer, more confident, more immersive. Think of it as a window into another world.
Craig Legend Super Tusker
The most collected elephant print in the studio
What size works in which space
Smaller rooms and intimate spaces
Around 90 × 60 cm (35 × 24 in) creates a presence without overwhelming the room. Portrait-driven images work especially well here; the intimacy of the subject suits the intimacy of the space. Pieces like Contemplation or Eye to Eye naturally draw the viewer closer. Black and white photography also helps smaller spaces feel more refined and less visually cluttered.
Camelopard | Hasselblad Masters-Finalist 2026
The wild belongs in your workspace too
Living rooms and open-plan spaces
This is where larger work begins to shine. For most living room walls, I'd suggest starting at 120 × 80 cm (47 × 31 in) and scaling up from there. Panoramic prints at 150 × 100 cm (59 × 39 in) or 178 × 99 cm (70 × 39 in) fill a wall with authority without overwhelming it. A single large print creates more impact than several smaller pieces competing for attention.
Ubuntu Elephant Family
One of the best-selling prints in the collection — and it's easy to see why
Statement walls and large spaces
For double-height walls, open stairwells, hotel lobbies, or executive spaces, monumental scale changes everything. Prints up to 240 × 120 cm (94 × 47 in) on acrylic or up to 295 cm (116 in) on Monumental Acrylic are available for spaces that demand presence. Produced by WhiteWall in Germany to museum-level standards. Production takes up to 30 days because some things are worth the wait.
Ruka and Rafiki
Built to hold a room. Available now
Choosing your format
Acrylic prints — ready to hang
Face-mounted beneath crystal-clear acrylic, printed on Ilford Premium Gloss archival paper by WhiteWall. The image sits within the surface rather than behind glass — creating extraordinary depth and luminosity, particularly in monochrome work where tonal depth matters most. Arrives with a slimline aluminium backing frame in Black, White, Silver, or Gold. All hardware included. Ready to hang straight from the box.
Available up to 240 × 120 cm (94 × 47 in) in 10–12 days, or up to 295 cm (116 in) as Monumental Acrylic in up to 30 days. Free worldwide shipping.
A close-up pan across the Nkuma elephant acrylic print.
Unframed fine art prints — the collector's choice
Printed on Hahnemühle Photo Rag® 310gsm — widely regarded as the world's finest fine art paper. A heavyweight 100% cotton sheet with a luxurious matte surface that renders every tonal gradation with exceptional depth. Available up to 100 cm height, with panoramic options up to 178 × 99 cm (70 × 39 in). All prints include a white border ready for framing.
Unframed prints give you complete freedom, your frame, your mount, your space. The natural choice for collectors and interior designers working to a specific scheme.
Free worldwide shipping. Ships in 5–7 days.
Fever Tree Leopard | Limited Edition-11 prints only
Sony World Photography Awards shortlisted — and available unframed for your own frame
Multi-panel installations
For expansive walls or architectural spaces, selected images are available as multi-panel installations, allowing a single image to span a wall at a scale impossible within a single frame. Works especially well in open-plan homes, boardrooms, hotel interiors, and luxury lodges. Contact Peter directly to discuss.
Nkuma Three Panel
For walls that demand more than a single frame
A note on scale from interior designers
The most common mistake in residential spaces is choosing prints that are too small. Interior designers consistently note that a single large print creates more impact than several small ones. Prints hung too high or scaled too small make ceilings feel lower. Bold black and white work at large scale adds contrast and visual weight without colour conflict; it works with almost any interior palette. In open-plan spaces, an oversized print creates a natural focal point that anchors the furniture arrangement around it.
The Matriarch
The print that tends to find the right walls
Built to last a lifetime
Every print, acrylic and unframed is produced with archival materials rated to last generations without fading or degradation. These are not decorative prints. They are collectable objects, made to museum standard, that will still be on your wall and your children's walls, in fifty years.
A fine art print is one of the few things you bring into a home that genuinely grows in meaning over time.
