An Ode to FujiFilm

Wildlife Photography 

Fujifilm XT-2 Autofocus 

Mirrorless Revolution

Cheetah Mother and cub

Over 3 years ago I sold all my pro Nikon DSLR and move over to the Fujifilm mirrorless platform. 

In some ways it was a leap of faith as Fujifilm had not released there telephoto zoom XF 100-400mm. And the FujiFilm XT-1 was not by any means a Wildlife Photographers camera. But why? I can hear you say. Two reasons 

  1. Commercial. The writing was on the cards, DSLR was slowly dying, pure evolution. I wanted to get the best price for my second hand Nikon gear. I did! If I had left it longer I would financially had taken a big hit.
  2. "Kaizen" (改善) Continual improvement. When I met with Fujifilm South Africa topman Eslie Basson he promised that FujiFilm was in the mirrorless market for the long haul. And the Road map for FujiFilm Lens and Cameras will happen, that there would be continual improvement "Kaizen" in the form of firmware updates!  


3 years later I have Fujifilm XT-2 ands the XF 100-400mm the best Wildlife Photography combination in my humble opinion. Check out my blog post why? 

Now I am more than happy with the AF of my Fujifilm XT-2, but apparently FujiFilm believe they can improve not just a little but make it twice as fast. Seriously twice as fast!! Wow even I as write my mind is exploding. 

Young Bull Elephant

Young Bull Elephant

FUJIFILM X-T2: Ver.3.00
1. New AF tracking algorithm for moving subject
Thanks to the newly developed image recognition algorithm, the update enhances AF-C to track moving subjects twice as fast as previous firmware. In addition, the update also enhances tracking to be able to capture up to 50% smaller moving subjects than before.
Once connecting a camera to a computer via USB cable, the “FUJIFILM X RAW STUDIO” enables users to convert RAW files with X Processor Pro. The fast batch processing will also be available. The “FUJIFILM X RAW STUDIO” can be downloaded from the FUJIFILM website for free.
3. Improve radio flash controller usability
The upgrade allows users to shoot with compatible third party studio flash in high speed sync. or TTL mode via their radio controllers.
4. Support for backup/restore of camera settings via FUJIFILM X Acquire
Once connecting a camera to a computer via USB cable, the “FUJIFILM X Acquire” allows users to backup/restore camera settings to/from a file. Copying all camera settings from one camera to another is available.
— FujiFilm

I am so excited that I am booking a wildlife trip for mid to late November just to test it out. 

Kudu Bull 

Kudu Bull 


More good news for Wildlife Photographers

Then on top of it ... FujiFilm is releasing their own in camera "RAW CONVERTER" 

  1. This is amazing. All Fujifilm users will be sighing with relief, for years we have been waiting for Adobe to fix the Raw issues with Fujifilm files. It seems FujiFilm got fed up waiting on Adobe too. 
  2. Fujifilm is releasing a fast XF 200 f2.0 telephoto lens (350mm equivalent) attach a Tele Converter x 1.4 and you have a focal reach just under 500mm. Sports and Wildlife  photographers will be drooling over the release of this new lens.

As a professional photographer I can rely on Fujifilm not to just bring out innovative products but continuous improvements via firmware downloads. In return they will receive my loyalty. Not just by buying their cameras and lenses but by spreading the word that a camera company has its photographers best interest at the heart of their business. 

Thank you Fujifilm.